Experience

July 2018 - Present

Head of Copy, Wunderman Thompson UK

I was lucky enough to join Wunderman Thompson who take pride in the written word in everything from emails to TV adverts – and I oversee it all at an agency who’ve won so many awards in 2020 and 2021 I can’t even begin to list them.

Clients: BT, EE, Lexus, Macallan, Sage, Samsung, ZSL

October 2021 - Present

Discover Volunteer, IWM Duxford

I work once a week at Imperial War Museum Duxford. I helping people find their way around. I welcome school visits. I get young people enthused. Tell and listen to stories. And I point at stuff. Which is one of my main skills in life. I am a bit of an expert on a massive balloon, but also know my way around all sorts of planes from Spitfire MkIs to B-52s.

April 2021 - Present

Volunteer, Shepreth Wildlife Park

One day a week, I forget all about writing and worries and volunteer at my local wildlife park - feeding, training and cleaning the animals, talking to members of the public and sharing my enthusiasm of my furry, scaly, spiky, boingy friends.

Clients: Aardvarks, Agoutis, Alpacas, Armadillos, Capybaras, Coatis, Donkeys, Fruit Bats, Giant Tortoises, Lemurs (ring tailed and roughed), Maras, Marmosets, Meerkats, Otters, Owls, Red Pandas, Scottish Wildcats, Tamarins, Wallabies (red necked and Parma).

December 2017 - July 2018

Freelance Copywriter

Worked either as a solo writer or as part of a team with more of a focus on not-for-profit clients (and a bit of big business stuff too).

Agencies: Arthur, Omobono, Rapp, Wunderman Thompson.

Clients: Plan UK, Reuters, Save the Children, Virgin Media, Water Aid.

January 2017 - March 2018

Creative Director/Interim Exec Creative Director, Table19

Came back to run the massive (and new) Sainsbury’s and Sainsbury’s Bank accounts, lead the team of 14 creatives, point at things and improve the creative output and steer the agency in a new direction.

Clients: BlackRock, Investec, Internet Matters, Royal British Legion, Sky, Sainsbury's, Sainsbury's Bank.

August 2015 - December 2016

Creative Director/Interim Exec Creative Director, Kitcatt Nohr

Leading a department of about 17 while still getting stuck into plenty of thinking and doing on everything from CRM and digital to TV ads and high-profile fundraising campaigns. Won a shelf-load of awards (DMA Gold for Macmillan Cancer Support, DMA Silver and Bronze for Dogs Trust, MAA Gold for Dogs Trust and more).

Clients: Dogs Trust, Macmillan Cancer Nissan, Support, Sky, Sue Ryder. 

2010 - 2015

Head of Copy/Deputy CD, Table19

I wrote and wrote and wrote, did big concepts and deep thinking, won awards and pitches, lead a team of creatives, sat on the board as chair of the Leadership Team, sat opposite clients in many meetings and presentations.

Clients: BlackRock, Carphone Warehouse, Sky, Virgin Holidays.

2007 - 2009

Senior Copywriter, Kitcatt Nohr Alexander Shaw

I partnered the Digital CD and worked on many clients – winning prestigious pitches (like Lexus) and delivering innovative creative coupled with some astonishing results. Won various awards of many shiny colours (or sometimes even trendy Perspex).

Clients: Britannia Building Society, Gap,  John Lewis, Lexus, Waitrose, WWF.

2005 - 2007

Freelance Copywriter

I worked on and won pitches (and some awards) on big and small clients for big and small agencies. I built up a good reputation for being creative, reliable and fast.

Agencies: Bright, EHS Brann, Kitcatt Nohr, LIDA, SFW, Tequila, WDMP.

2003 - 2005

Group Head, Copy, EHS Brann

I was the lead creative on several of the agency’s biggest and most high-profile accounts – including The Economist and MINI. I ran winning pitches and mentored junior teams.

Clients: British Gas, Churchill, The Economist, The FA, MINI, Peugeot.

2002

Head of Copy, Chemistry

I helped develop relationships and sweeeet creative with new clients (like Microsoft) and strengthen existing ones (Bailey’s and Yell).

Clients: Baileys, Microsoft, Yell.com, Yellow Pages.

2001-2003

Group Head, Carlson Marketing

I was lead creative on a number of accounts and won various awards including a Campaign Direct and an ISP Gold.

Clients: Britannia Building Society, Citroen, KLM, Scottish Courage, Unicef, WWF.

1998-2001

Copywriter, CiB

You're still reading all the way down here? This is a loooong time ago. Not my first copywriting job, but the first one in a proper agency. 

Clients: BBC World, Bermuda Tourism, Brittany Ferries, Prince's Trust, Yahoo!